green marketing | Green Samsara

Our Culture

Posted on March 28, 2015March 28, 2015

WE’RE PASSIONATE ABOUT GREEN MARKETING AND SPECIALIZED IN ENVIRONMENTAL SUSTAINABILITY We’re passionate about helping make sustainability appealing to everyone and drive meaningful action. We’re adept marketers, creatives and designers with a drive to make a difference and the skills to make it happen. As a full service marketing and communications agency,we are fully focus...

7 P’s of Sustainability Marketing

Posted on January 8, 2015March 30, 2015

I remember, in our marketing lectures, many years ago, we’d learn one of the major premises of marketing; the marketing mix, otherwise known as the 4P’s, first proposed by marketer E. Jerome McCarthy in 1960. · Product · Price · Place · Promotion It strikes me that in some organisations, sustainability initiatives are focused on the operat...