campaigns | Green Samsara

Our Genuine Approach

Posted on March 28, 2015March 28, 2015

WE INTEGRATE CAMPAIGNS TO INCREASE AWARENESS AND DRIVE RESPONSE RATES UP. We hold a rare combination of specialist communications, design and environmental expertise within the agency. We bring this together to deliver engaging, sincere campaigns, sustainability communications and proposition developments that generate results. Digital Digital channels offer a means of gai...

Our Green Agency

Posted on March 28, 2015

WE’RE A CREATIVE AGENCY WITH A GREEN TWIST. We’re experienced in everything from generating sales for greener offerings, to developing and engaging stakeholders with Corporate Social Responsibility (CSR) efforts and sustainability reporting. We hold a rare combination of specialist communications, design and environmental expertise within the agency. We bring this togeth...

Why We Hate Green Wash

Posted on February 16, 2015March 29, 2015

The Global CSR RepTrack 100 Report showed that CSR is seen as important to consumers, but also highlights that there is a general lack of trust in brands and the claims made in this area. Awareness in sustainability has increased to the point that a wider range of segments are actively searching for information on the sustainability credentials of products, services and ...

7 P’s of Sustainability Marketing

Posted on January 8, 2015March 30, 2015

I remember, in our marketing lectures, many years ago, we’d learn one of the major premises of marketing; the marketing mix, otherwise known as the 4P’s, first proposed by marketer E. Jerome McCarthy in 1960. · Product · Price · Place · Promotion It strikes me that in some organisations, sustainability initiatives are focused on the operat...